User account

Essential Links

Common Cause - WWF's most recent report on connecting with people's values

George Lakoff . com  The father of values campaigning

How to win campaigns - by Greenpeace's Chris Rose
 
Identity Campaigning - WWF's flagship project
   
The Political Brain - Drew Westen's seminal book on emotional intelligence
  
George Marshall and COIN - the Climate Outreach and Communication Network
 
Cognitive Policy Works - US-based think tank 
 
Moral Foundations Theory - A related theory developed by Jonathan Haidt and colleagues 
 
Taking Back The Centre: How The Left in Britain Can Regain Its Voice - a post by Clifford Singer on values, Lakoff and Westen 
 
Signposts & Weathercocks - 2008 WWF report 

The Framing Project

About

Established in 2008, the Green Words Workshop is a virtual forum for the discussion & development of ways to reach the ordinary public with exciting & radical green political messages and ideas. This is the first time such a project, focussing on the role of values, framing, narratives, emotions and identity, has been initiated in Britain. The writers behind the project, Dr Rupert Read, of the University of East Anglia and Matthew LJ Wootton are developing these ideas for publication in a forthcoming book, titled "The Values Revolution". Please feel free to read the articles on the website and make your own comments & contributions.