Common Cause - WWF's most recent report on connecting with people's values
George Lakoff . com The father of values campaigning
Established in 2008, the Green Words Workshop is a virtual forum for the discussion & development of ways to reach the ordinary public with exciting & radical green political messages and ideas. This is the first time such a project, focussing on the role of values, framing, narratives, emotions and identity, has been initiated in Britain. The writers behind the project, Dr Rupert Read, of the University of East Anglia and Matthew LJ Wootton are developing these ideas for publication in a forthcoming book, titled "The Values Revolution". Please feel free to read the articles on the website and make your own comments & contributions.